Paid Media Campaigns: Google Ads and Beyond Training Course in Mauritius

Our training course ‘Digital Marketing Training Course in Mauritius’ is available in Port Louis, Beau Bassin-Rose Hill, Vacoas-Phoenix, Curepipe, Quatre Bornes, Triolet, Goodlands, Centre de Flacq, Bel Air Rivière Sèche, Mahébourg, Bambous.  

In today’s competitive digital landscape, paid media campaigns play a crucial role in enhancing brand visibility, driving targeted traffic, and generating quality leads. With platforms like Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising, businesses can precisely target their audience, control their ad spend, and measure campaign effectiveness in real time. However, running successful ad campaigns requires more than just setting up an account—it demands a deep understanding of campaign structures, keyword targeting, bidding strategies, and performance optimisation. 

The Paid Media Campaigns: Google Ads and Beyond Training Course in Mauritius is designed to equip participants with the essential skills and knowledge to manage high-performing paid advertising campaigns. This course covers key aspects such as audience segmentation, ad copywriting, quality score improvement, conversion tracking, and remarketing strategies. By leveraging data-driven insights, participants will learn how to refine their advertising strategies and achieve better engagement across multiple platforms. 

One of the biggest challenges businesses face is optimising their ad spend while maximising conversions. Without a clear strategy, paid campaigns can quickly become costly and ineffective. This training will teach participants how to create cost-effective advertising strategies, optimise budget allocation, and enhance overall ad performance. Attendees will gain practical insights into bidding techniques, A/B testing, and performance analytics to drive better results. 

Whether you are a business owner, digital marketer, or advertising specialist, mastering paid media campaigns is essential for staying ahead in today’s digital world. This course provides hands-on training and expert guidance to help participants navigate the complexities of paid advertising. By the end of this training, you will have the expertise to implement highly targeted campaigns that drive measurable business results, making the most of your investment in Paid Media Campaigns: Google Ads and Beyond Training Course in Mauritius. 

Who Should Attend this Paid Media Campaigns: Google Ads and Beyond Training Course in Mauritius

This training course is designed for professionals looking to enhance their expertise in digital advertising and paid media campaigns. Whether you are new to paid media or already managing ad campaigns, this course will provide you with advanced strategies to maximise your advertising budget and improve campaign performance. Participants will gain insights into industry best practices and hands-on techniques to create high-performing paid media campaigns. 

Businesses, marketing teams, and entrepreneurs who want to leverage Google Ads, Facebook Ads, and other paid advertising platforms will benefit from this course. By understanding how to optimise bids, target the right audience, and refine ad creatives, participants will be able to achieve better conversion rates and higher returns on investment. The training also covers the latest trends and tools to help marketers stay ahead of the competition in an ever-evolving digital landscape. 

This course is suitable for digital marketing professionals, business owners, content creators, social media managers, and advertising specialists. Whether you work in a corporate setting or run your own business, the Paid Media Campaigns: Google Ads and Beyond Training Course in Mauritius will equip you with the necessary skills to run successful paid media campaigns. 

  • Digital Marketing Specialists 
  • Business Owners & Entrepreneurs 
  • Marketing Managers 
  • Advertising Professionals 
  • Social Media Managers 

Course Duration for Paid Media Campaigns: Google Ads and Beyond Training Course in Mauritius

The Paid Media Campaigns: Google Ads and Beyond Training Course in Mauritius is structured to provide an intensive learning experience over two full days. This format ensures that participants receive in-depth training on campaign strategy, optimisation techniques, and platform-specific best practices. By the end of this training, attendees will have the confidence and knowledge to execute high-performing paid media campaigns. 

  • 2 Full Days  
  • 9 a.m to 5 p.m 

Course Benefits of Paid Media Campaigns: Google Ads and Beyond Training Course in Mauritius 

The Paid Media Campaigns: Google Ads and Beyond Training Course in Mauritius offers valuable insights and practical skills to enhance the effectiveness of digital advertising campaigns. 

  • Learn how to create and manage successful Google Ads campaigns 
  • Optimise ad spend to maximise return on investment (ROI) 
  • Improve audience targeting and segmentation strategies 
  • Master bidding strategies for different advertising goals 
  • Enhance ad creatives for better engagement and conversions 
  • Gain expertise in remarketing and retargeting techniques 
  • Understand quality scores and how they impact ad performance 
  • Analyse campaign data to make data-driven marketing decisions 
  • Develop effective A/B testing strategies for ad performance improvement 
  • Stay updated with the latest trends in paid media and digital advertising 

Course Objectives for Paid Media Campaigns: Google Ads and Beyond Training Course in Mauritius 

The Paid Media Campaigns: Google Ads and Beyond Training Course in Mauritius aims to equip participants with essential skills for designing, launching, and optimising paid advertising campaigns. This course will provide hands-on knowledge and techniques to improve ad performance across multiple platforms. 

  • Develop strategic paid media campaign plans 
  • Implement effective audience targeting and segmentation 
  • Optimise ad creatives to boost engagement 
  • Enhance conversion tracking and performance measurement 
  • Utilise remarketing techniques for better audience retention 
  • Improve bidding strategies for different advertising objectives 
  • Maximise quality scores to reduce cost-per-click (CPC) 
  • Conduct A/B testing to refine ad creatives and landing pages 
  • Leverage analytics tools for data-driven decision-making 
  • Manage budget allocation efficiently for ad campaigns 
  • Integrate paid media strategies with organic marketing efforts 
  • Stay updated on the latest trends and platform changes 

Course Content for Paid Media Campaigns: Google Ads and Beyond Training Course in Mauritius 

The Paid Media Campaigns: Google Ads and Beyond Training Course in Mauritius covers a comprehensive range of topics, ensuring that participants gain hands-on experience in running successful paid media campaigns. Each section is designed to provide in-depth knowledge and practical application of digital advertising techniques. 

  1. Introduction to Paid Media Campaigns
    • Understanding the role of paid media in digital marketing 
    • Overview of Google Ads, social media ads, and programmatic advertising 
    • Setting up ad accounts and campaign objectives 
  1. Keyword Research and Audience Targeting
    • Conducting effective keyword research using Google Keyword Planner 
    • Understanding match types and negative keywords 
    • Creating audience personas for targeted ad campaigns 
  1. Ad Copywriting and Creatives
    • Writing compelling ad copy that drives conversions 
    • Designing engaging ad creatives for different platforms 
    • Best practices for landing page optimization 
  1. Campaign Setup and Structure
    • Structuring ad groups and campaigns for better performance 
    • Selecting campaign types (Search, Display, Video, Shopping) 
    • Implementing best practices for campaign organization 
  1. Bid Strategies and Budget Management
    • Understanding different bidding strategies (CPC, CPM, ROAS) 
    • Setting realistic budgets based on campaign goals 
    • Optimizing bids for maximum efficiency 
  1. Performance Tracking and Analytics
    • Using Google Analytics and conversion tracking tools 
    • Understanding key performance indicators (KPIs) 
    • Generating performance reports and actionable insights 
  1. Retargeting and Remarketing Strategies
    • Setting up remarketing lists in Google Ads 
    • Using Facebook Pixel and LinkedIn Insight Tag for retargeting 
    • Creating dynamic remarketing ads for better engagement 
  1. A/B Testing and Ad Optimisation
    • Implementing A/B tests for ad variations 
    • Analyzing test results and making data-driven improvements 
    • Testing landing pages and call-to-action strategies 
  1. Paid Social Media Advertising
    • Running paid campaigns on Facebook, Instagram, and LinkedIn 
    • Understanding audience targeting options for social media ads 
    • Measuring success in social media ad campaigns 
  1. Programmatic Advertising and Automation
    • Introduction to programmatic advertising platforms 
    • Benefits of automation in paid media campaigns 
    • Leveraging AI for predictive audience targeting 
  1. Policy Compliance and Ad Regulations
    • Understanding Google Ads policies and compliance requirements 
    • Avoiding common ad disapprovals and policy violations 
    • Adhering to data privacy regulations (GDPR, CCPA) 
  1. Advanced Strategies for High-Performing Campaigns
    • Scaling successful campaigns and managing multiple accounts 
    • Using scripts and automation tools for efficiency 
    • Leveraging AI and machine learning for ad optimization 

Course Fees for Paid Media Campaigns: Google Ads and Beyond Training Course in Mauritius 

The Paid Media Campaigns: Google Ads and Beyond Training Course in Mauritius offers multiple pricing options to accommodate different learning needs. Participants can select from various course durations, with fees structured accordingly. Discounts are available for group registrations. 

  • USD 679.97 For a 60-minute Lunch Talk Session. 
  • USD 289.97 For a Half Day Course Per Participant. 
  • USD 439.97 For a 1 Day Course Per Participant. 
  • USD 589.97 For a 2 Day Course Per Participant. 
  • Discounts available for more than 2 participants. 

Upcoming Course and Course Brochure Download for Paid Media Campaigns: Google Ads and Beyond Training Course in Mauritius 

Stay informed about upcoming sessions of the Paid Media Campaigns: Google Ads and Beyond Training Course in Mauritius by subscribing to our updates. You can also download our brochure for more details about course content, schedules, and pricing. Don’t miss the opportunity to master paid advertising techniques and elevate your digital marketing skills. 

Digital Marketing Training Courses In Mauritius

Paid Media Campaigns: Google Ads and Beyond Training Course in Mauritius Best Paid Media Campaigns: Google Ads and Beyond Training Course in Mauritius Paid Media Campaigns: Google Ads and Beyond Training Course in Mauritius by Knowles Training Institute 2019 & 2020 Paid Media Campaigns: Google Ads and Beyond Training Course in Mauritius

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